Bachelor of Marketing and Communication

University of South Australia (UNISA), Study In Australia


Why study Bachelor of Marketing and Communication at UNISA?

The Bachelor of Communication (Advertising) / Bachelor of Business (Marketing) from University of South Australia is a unique four-year double degree designed to provide you with a high level of industry-based knowledge and practical skills across both advertising and marketing.

You'll develop skills for strategic planning, research and client management, and gain hands-on creative, media and channel communication experience. In addition, you'll get an in-depth understanding of marketing processes as they apply to advertising. You'll become familiar with market research and analysis, and the quantitative aspects of marketing.

Contemporary marketing and communications theory combined with opportunities to gain real workplace experience will prepare you for a diversified marketing career.

You'll also have the chance to learn in our on-campus Marketing Clinic and provide advice to small and medium-sized businesses under the supervision of marketing experts.

The University of South Australia is home to the world-renowned Ehrenberg-Bass Institute for Marketing Science. The Institute is the world’s largest institute for research into marketing and is supported by more than 60 companies worldwide via the Institute’s Corporate Sponsorship Program, including:

  • Colgate-Palmolive
  • CBS
  • Google
  • Unilever
  • Kellogg's
Program Fee: Around $2020: AUD$ 32,600 per annum (per 1.0 EFTSL) 2021: AUD$ 34,300 per annum (per 1.0 EFTSL)

Duration: 3 year(s) full-time

All prices, dates, and deadlines are subject to change.

Advertising account manager

Managing client relationships; preparing creative briefs; managing the production of advertisements; managing internal and external communications

Advertising executive

Supervising the production of advertising campaigns; developing plans to increase sales for clients; acting as a liaison between their agency and its clients

Brand manager

Responsible for driving the growth of a brand; ensuring all aspects of a brand’s marketing and manufacturing match; creating a brand strategy and ensuring all aspects of a product or an activity align with the brand


Using creative writing to captivate readers or motivate them to take action; creating copy for advertising in various forms such as billboards, catalogues and on the web .

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